Philippines was regarded as the "best pig roast-lechon baboy" in the world by top international chefs. It is a Filipino pride to have that title in the food category. Lechon is always a crowd favorite or we may say it is the best choice for big celebrations like graduation, wedding, birthday and more. On the other hand, franchising business companies has now included lechon in the franchise system here in the Philippines. Popularity of this delicacy has already been established among the Filipinos during the spanish times and it is being practice by many nations.
more franchise business reference:
lembest lechon is the pioneer in lechon manok and liempo sisig in luzon since 2009. See channel 2 ANC business interview here